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Shades by Shan: A New Era in Beauty
In a powerful move that embraces diversity and representation, Shades By Shan has launched a 40-shade complexion range, featuring concealer and foundation, at JCPenney Beauty. This Latina-owned indie brand isn't just making makeup; it's crafting a narrative of belonging and empowerment in an industry that has historically overlooked many skin tones.
Transforming Beauty Standards
Shades By Shan, founded by Shannon Clark and Erika Gonzalez, came to life through a personal quest to fill a significant gap in the beauty market. “Our partnership with JCPenney Beauty is honestly a dream come true,” Shan shares. After receiving enthusiastic feedback from a JCPenney executive who experienced the products firsthand, the brand blossomed into a nationwide offering across all 610 stores. This moment marked a monumental step for the brand as the first Latina-owned company to launch such an extensive range of shades.
Empowerment Through Inclusivity
With the launch of the 40-shade lineup, the founders aim to provide beauty options that closely match the diverse skin tones in the community. “We’ve heard from many customers saying how excited they are to see shades that actually match their skin tone,” Erika mentions, pointing out the enthusiasm particularly from communities lacking access to diverse beauty options.
The MamaBerries Foundation: Beauty With a Purpose
This launch is not just about makeup; it is also about giving back. Every purchase contributes to the MamaBerries Foundation, which supports single parents in need. This mission underlines the brand's commitment to uplifting families across the country, showing potential customers that their beauty choices can have a meaningful impact.
Elevating Your Wedding Day Look
As wedding season approaches, Shades By Shan's wide range of complexions is particularly timely for brides seeking the perfect look for their special day. Every bride deserves to feel like the best version of themselves—one that represents their individuality and captures their unique beauty. With the right foundation and concealer, brides can achieve a flawless appearance that resonates with their style and narrative.
Feedback from the New Customers
As Shades By Shan expands its customer base through JCPenney, the feedback has been overwhelmingly positive. Customers appreciate the access to foundational shades that resonate with their skin tones, adding to the excitement and anticipation of trying the new products. “Being introduced to a new audience has opened new doors for us,” Erika adds. This accessibility helps break down barriers that traditionally have separated individuals from discovering products that cater to their specific needs.
Final Thoughts: Make Meaningful Choices
Investing in beauty products from brands like Shades By Shan not only enhances personal beauty but also supports a larger cause. As you plan your wedding, consider incorporating products that align with your values, supporting brands that elevate diverse representation and empower communities. Your choices can create ripples of change, influencing the beauty industry's narrative.
Looking to elevate your wedding decor and themes? Discover local wedding vendors that resonate with your commitment to inclusivity and personalization.
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